Most people wouldn't dream of leaving their home for more than a day or so without making sure their pets were going to be fed. Strangely though, many businesses won't extend that same courtesy to their websites – even though they may have invested thousands of dollars on design and development.

How do you feed your business website? That's easy: with regular content updates in the form of new pages, blog posts, social media updates and more. Each of these contributions helps your website to grow in both size and marketing impact. Conversely, while your website won't literally starve without them, it won't be noticed by Google or your customers.

So, are you feeding your website regularly enough? Are you putting something new online at least once a week? If you haven't been, here are four good reasons to start today:

Knightling recently reinvigorated the website of one of our long-time clients Instant Signs. We transferred their site to an updated platform, providing much more powerful and user-friendly content management features than the old version exhibited. We redesigned the Instant Signs site to have a much cleaner and more streamlined look and feel. We highlighted what everyone who visits their site wants to see: examples of their work. From the smoothly animated home page gallery that stands front and center to the large, clear images on the slideshow and product pages, Instant Signs can show off their alluring work to a huge class of potential new customers. We also included a blog page, so Instant Signs can highlight some of their more unusual or important projects such as restoring and crafting signs on-site for the Toyota Grand Prix of Long Beach.

Click here to check out Instant Signs new Knightling website for yourself.

Our latest project is for a local storage facility called Store-N-Save. Store-N-Save is unusual in two primary aspects. Unlike most storage facilities, its storage units are located entirely indoors, providing enhanced protection from the elements and pests, such as insects and rodents, attempting to invade your storage unit. Also, rather than being in some corner of an industrial complex or on some out-of-the-way plot of land that wasn't fit for any other purpose, Store-N-Save is located right in the heart of the downtown district of Long Beach. This is where the constraints of high-density living in apartment complexes and condominium high-rises create some of the greatest demand for storage facilities, and yet, it's generally quite difficult to find one anywhere nearby.

We've emphasized these qualities in the content of the site we created for Store-N-Save. Our layout also focused on providing fast access to the information people would most want from a storage facility website. There are quick links to both the unit size guide and the online reservation form. We also provided easy access to online bill pay. Because many people looking for storage space may be new to the area, we've also included a few pages on the site describing some of the more exciting Long Beach events as well as Store-N-Save's support of the East Village Arts District. To check out Store-N-Save's new Knightling-powered website, click here.